The new business group B31 began its journey this past June, as a result of the restructuring of a group of companies, belonging to the hotel and restaurant sector in Navarra, with common partners.

With the aim of consolidation and reinforcement, in the search for synergies and opportunities in the market, all these companies, pioneers in their sector, have been grouped under the Grupo B31 brand. This powerful group of hotel and restaurant companies is led by 2 main business lines: bed4U Hotels and Events Hotels, and has important expansion projects open for the coming years.

Its business diversity includes hotels and apartments (bed4U Hotels, Apartamentos4U, Hotel Pamplona el Toro and Hotel el Villa ), organized restoration of large infrastructures ( Baluarte Congress Palace, Navarra Arena Multi-use Pavilion, Sendaviva Theme Park ), several restaurants and cafes ( Restaurants Ñam and Espresso4U ), as well as participation in companies from sectors other than the hospitality industry (Double A Marketing Consulting, La Gorda Sorteos and Multihelpers.com).

The B31 group, with more than 500 employees , has a planned turnover of 16 million euros for this year 2019. These figures will continue to increase after the incorporation of new projects, mainly thanks to its bed4U Hotels brand, which it plans to incorporate, In a short period of time, new hotels in important cities bordering Navarra.